Rider Scores Big For NBC
Knight Rider apparently did VERY well for NBC,
scoring especially high in many key demographics. Could a series
be far behind?
NBC's press release:
RIDER' SCORES THE TOP 18-49 RATING FOR ANY MOVIE ON ANY NETWORK
IN NEARLY THREE YEARS
TOTAL VIEWERS, 'KNIGHT RIDER' ATTRACTS NBC'S BIGGEST NON-SPORTS
VIEWERSHIP IN ITS TIME PERIOD SINCE THE EMMY AWARDS IN AUGUST
RIDER' RACES TO A FIRST-PLACE FINISH IN ADULTS 18-49, TOTAL VIEWERS
AND OTHER KEY MEASURES
GLADIATORS' MATCHES NBC'S HIGHEST NON-SPORTS 18-49 RATING IN ITS
TIME PERIOD IN MORE THAN A YEAR, SURGING 90 PERCENT IN 18-49 FROM
ITS FIRST HALF-HOUR TO ITS FOURTH
RANKS #1 ON SUNDAY IN ADULTS 18-49 AND OTHER KEY MEASURES, MARKING
THE NETWORK'S FIRST SUNDAY WIN IN 18-49 WITHOUT A BOOST FROM SPORTS
SINCE AUGUST 2006
Calif. February 18, 2008 Paced by the made-for-television
movie event "Knight Rider," which scored the highest
18-49 rating for any movie on any network in nearly three years,
NBC won Sunday night in adults 18-49 and other key demographic
measures, according to "fast affiliate-based" "live
plus same day" viewing figures from Nielsen Media Research.
night from 9-11 p.m. ET, the made-for-television movie "Knight
Rider" (5.0 rating, 12 share in adults 18-49, 12.7 million
viewers overall) delivered the highest 18-49 rating for any made-for-television
movie, multiple-part movie or theatrical film on any network since
March 6, 2005 ("Their Eyes Were Watching God" on ABC).
In total viewers, "Knight Rider" attracted NBC's biggest
overall viewership in this time period, excluding sports, since
the Emmy Awards on August 27, 2006.
Rider" raced to a first-place finish in its highly
competitive time period in adults 18-49, adults 18-34, adults
25-54, total viewers and other measures, including all key
Rider" accelerated steadily over its two hours and
in its final 10-11 p.m. hour beat the ABC-CBS competition
of "Brothers & Sisters" and "Dexter"
combined among adults 18-34 and all key adult male demos.
In the final lap, the 10:30-11 p.m. lead-in to local news,
"Knight Rider" clocked a winning margin of 74
percent in adults 25-54 (with a 5.9 rating to a 3.4 for
ABC's second-place "Brothers & Sisters") and
an 86 percent margin in adults 18-49 (5.2 vs. a 2.8 for
"Brothers & Sisters").
7-9 p.m. ET, "American Gladiators" (3.0/8 in 18-49,
7.3 million viewers overall) matched NBC's highest 18-49 rating
in the time period excluding sports in more than a year (since
January 7, 2007). From its first half-hour to its fourth, "American
Gladiators" nearly doubled its 18-49 rating, surging by 90
percent (to a 3.8/9 from a 2.0/6) and increased in overall viewership
by 74 percent, or 3.9 million persons (to 9.1 million from 5.2
million). Versus the unscripted programming that NBC ran in this
time period on the same night last year, "Gladiators"
was up 36 percent in 18-49 rating (3.0 vs. 2.2).
ranked #1 on Sunday night in adults 18-49, 18-34 and 25-54 and
in all key adult-male demographics, pending updates. This marks
NBC's first Sunday win in 18-49 without a significant boost from
sports programming since the Emmy Awards telecast on August 27,
18-49 averages for Sunday night are: NBC, 4.0/10; ABC, 3.7/9;
Fox, 3.2/8; CBS, 2.1/5; CW, 0.3/1. In overall total viewers, February
17 preliminary results are: ABC, 11.1 million; NBC, 10.0 million;
CBS, 9.2 million; Fox, 7.3 million; CW, 838,000.
that all national ratings are "live plus same day" unless